Togetherville - a Facebook 'for kids'

Kids under 13 aren't allowed on Facebook, but that hasn't stopped many of them from joining.

Togetherville, a social network for kids ages six to 10, hopes to lure them into a more age-appropriate setting. The site, whose founder has three children under 10, launches Tuesday night.

It's free to join, and kids' accounts must be created by their parents using their own Facebook logins. Parents can approve or reject their children's friends and see what types of activities or games their kids are up to.

"The adults participate directly," said CEO and co-founder Mandeep Dhillon, whose kids are eight, five and two. "Which is why this is not a digital babysitter."

Kids have separate logins to Togetherville, and the site looks different depending on whether a parent or a child is logged in. For kids, there are games, pre-screened YouTube videos and other activities, such as educational applications, but no ads.

There are even Facebook-style status updates, called "quips", with a twist: kids choose from a preselected menu of updates, which change daily. Dhillon says that's because when given a blank space to type in, kids tend to either write gibberish or get stumped by to say. But if they want to, they can send in their own "quips" for approval.

Parents can send their kids virtual gifts, review their activities on the site or look at virtual art they've created. Togetherville plans to make money by selling virtual goodies for its games.

The site taps into a growing trend of tech-savvy parents interacting with their kids online. Stephen Balkam, CEO of the Washington DC-based noprofit Family Online Safety Institute, said he hopes Togetherville will get parents to remove their young children from Facebook, calling it a "much safer environment".

Though they are prohibited by the sites from joining, many of kids under 13 are already on MySpace and Facebook. They lie about their age, or get their parents to do so, Balkam said.

UK web users 'wary of revealing too much'

UK internet users have become significantly more cautious about how much personal information they reveal on social networking websites such as Facebook, according to a report by media regulator Ofcom.

The twice-yearly report, a survey of the internet habits of 1,824 people aged 16 and over, found that since 2007 users have become more savvy about online security and are now more reluctant to provide personal information online.

Ofcom's report found that 80% of those surveyed who have a social networking website are likely to only allow friends or family to see it. This is a significant seachange in attitude compared to 2007 when just 48% of those surveyed took such steps.

The report has been published in a climate where the practices of social networking sites – Facebook in particular – have come under scrutiny for privacy and security practices. Earlier this month, EU data protection officials called Facebook's latest privacy changes "unaceptable" and the world's biggest social networking site has been embroiled in a controversy over "panic buttons" for child users.

Almost half of adult internet users in Scotland say they have set up a social networking profile compared with 46% in Wales, 44% in England and 31% in Northern Ireland.

However, about a quarter of internet users say they "lack confidence" in installing filtering software or security features.

The report found that the Scottish were the least likely to worry about entering personal details online with 50% "happy" to enter their home address details on the internet, compared with 23% in Wales and Northern Ireland. More than 40% of Scottish adult internet users are also happy to enter credit card details.

When it comes to trust in media, just 31% of internet users believe web content to be "reliable and accurate". This compares to about 50% of adults that trust television and radio content. However, news sites are trusted by 58% of web users.

Adults in Scotland say they use the internet at home the most at 10.6 hours per week, with adults in England at 8.3 hours per week and those in Wales at 6.8 hours per week. Adults in Northern Ireland say they use the internet at home the least at 6.5 hours per week.